Quality, passion, and the power of choice: Members of the international jury for Women's World Car of the Year chose the new Peugeot308 for "Best Urban Model 2022" because of these qualities. The WWCOTY consists of 56 female jurors from 40 countries across five continents, and it is the 12th time that the Women's World Car of the Year has been chosen.
In the first round, winners will be chosen from 65 candidate cars in six different categories, which will be released between January 1 and December 31, 2021. The winners advance to the second round, where the overall winner of the Women's World Car of the Year 2022 will be chosen on March 8, 2022.
Of the 65 new models, the Peugeot 308 has been named "Urban Model 2022". The jury has, among other things, highlighted its high level of safety, driving experience, technology, expressive design, environmental efficiency, and value for money.
Malene Raith, editor-in-chief of Prêt-à-Partir Magasin, remarks on the choice of Peugeot 308: "That the Peugeot 308 wins the big urban model 2022 category, I think, is fully deserved."
"The new Peugeot 308 has a super sharp new design from the inside to the outside. It also comes in two different plug-in hybrid variants, some of the most harmonious and well-running I currently have experienced from the French car brand. In addition, I am a big supporter of the fact that Peugeot has not yet gone fully electric but still allows people to choose the driveline-petrol, diesel, plug-in hybrid, or fully electric-so you are not forced to chop a heel or cut a toe but can choose his Peugeot 308 according to need heart and temperament. "
Linda Jackson, CEO of Peugeot, is enthusiastic about the award. The fact that the 2022 Peugeot 308 has been named 'Best Urban Model 2022' by a jury composed exclusively of women from very different geographical backgrounds shows the relevance of the strategic choices made during the development of the new Peugeot 308. The striking design, superior technology, the driving experience, and range of engines, both electrified and conventional, make the Peugeot 308 a perfect option for clients in all countries of the world.
Following the double victory in 2021 of Peugeot 2008 (Urban SUV category) and Peugeot 208 (Urban Model category), the Peugeot 308 is the brand's third model to win a WWCOTY category.