You've undoubtedly pondered, "Should I establish a website for my business?" Of course, you need a website unless you are a tiny business owner who is not interested in developing your brand. Building a company website or e-commerce shop is easier than ever these days:
- It doesn't cost a lot of money.
- You don't need to write code or design.
- Your online store isn't limited by business hours.
- It's one of the finest free advertising tools available.
What are you waiting for? You may even try an easy-to-use AI-powered website builder for free. Having a small company website is about more than just selling your products and services; it is also about offering value to potential consumers.
Still not sure how having a website would help your business grow? Or perhaps you're still thinking, "Why does a company require a website?"
1. Your consumers are accustomed to it.
That would suffice if that were the only reason on the list. Consider this. Would you put your faith in a company that didn't have a company website? If your company does not have even a small website, today's technologically aware (and impatient) users may go elsewhere. Consider the following list of things that clients say they desire from a company website.
2. It serves as social proof.
Online reviews are said to affect 90% of consumers' purchase decisions. You may rely on Google, Yelp, and other review sites to host your brand's reviews. Because potential consumers are already searching for you online, publishing customer evaluations on your website is a wonderful approach to wow them.
3. You are in command of the storyline.
While you have little control over what people say about you on social media, you may impact public opinion by telling your narrative via a company website. A corporate blog allows business owners to communicate their message, goal, and identity to their target audience more quickly than print advertisements or postal brochures.
Furthermore, social media buttons with connections to Facebook, Twitter, Instagram, and other networking sites make it simple for visitors who like what they see to share it with others.
4. A higher return on investment.
When you work with a small business website builder like Constant Contact, you position your firm to reach thousands of prospective consumers for less than the cost of mailing ten brochures.
5. You don't require a lot of programming or technical knowledge.
Using an easy-to-use, beginner-friendly website builder, you can construct a small business website in minutes with no prior knowledge.
6. Every one of your competitors has a business website.
Consumers typically begin their purchasing trip by conducting research and seeking suggestions from coworkers and social media contacts. According to this survey, once a customer gets a concept of what they need or want, they begin exploring, and 72 % of them go online seeking educational resources, reviews, and reviews.
So, if you can't compete with your competition, you're providing your customers a cause to switch to a different brand.
7. Never again put up a "Closed for Operations" sign.
Nobody likes to work at 3 a.m., yet some individuals enjoy shopping at that time. Having a company website or online shop allows you to sell items at any time of day or night, not only from 9:00 a.m. to 5:00 p.m.
An online business can significantly boost revenues, especially when extra clients from outside the geographic area are considered. Your internet presence also helps with marketing efforts, customer service, customer connection development, brand awareness, and nearly every other aspect of your revenue stream. Combining your website with marketing techniques such as email marketing might assist you in attracting new consumers and generating recurring business.
8. You'll be found in Google search results.
Consider this: Before making a purchase, 81 percent of shoppers conduct internet research. Your potential clients go to Google and type in one or more keywords, such as "best leather shoes" or, if they know what they're looking for, "handmade Italian leather shoes for ladies in Los Angeles."
If your firm does not have a company website, your chances of appearing on a Search Engine Results Page (SERP) are minimal. However, if you have a website, you may optimize it for search engines, improving your odds of popping up at the top of Google results and receiving more information from potential consumers.
9. Establish an employee resource center.
In addition to assisting clients, your company website may benefit your staff. For example, create an "Orphan Page" (a page that isn't visible on the site and can't be discovered unless someone is provided a direct link) with self-service videos, tutorials, or even internal forms to let your staff learn all they need to know on their own time.
10. Highlight your products and services.
Not only can you use attractive photos to exhibit your items or discuss your services in-depth, but you can also give short video lessons or downloadable PDF instructions so that insecure consumers don't have to buy elsewhere.