While most authors may have publicity managers to coordinate their book marketing campaigns, they must provide information and be available. There is an axiom that books can't promote themselves, which sums up the need for an author's involvement. Experienced publicists may be able to develop some campaign aspects, but the process is more authentic when information also comes from you as the author. Uniqueness means everything today, and the parts of your personality than come through in the campaign will make it effective. People buying books like to know about their authors.
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