An OTT media service is any online content provider that offers streaming media as a standalone product/service. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming or real-time-based platform streaming solutions.
The integral aspect of choosing OTT streaming over conventional methodologies of showcasing entertainment depends on a promising video delivery environment that is at par. While noticing the inherent problem in serving TV content stereotypically it doesn’t maintain a wide range of network performance.
Business Benefits Of OTT:
1. Control & Take Charge
2. Power Up With Ad-Free Content
3. Approach Directly To Consumer
4. Consumer Freedom Is The Game Changer
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