Do you feel like your marketing campaigns are stuck in a rut? Do you need to find topics that will really resonate with your audience but don’t know where to start?
Content auditing is the answer.
Content auditing is primarily a process of systematically evaluating all of the content on your website, and determining which pieces work best for what you are trying to accomplish.
This article will cover how to go about this process, as well as why it’s important and how it can help move from being an average marketer to one who stands out among their peers.
A little disclaimer before we proceed: Keep in mind that you should include social media and email content into this audit if you’re writing a content strategy.
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